My name is Mindless. I don’t know why they started calling me this, but they did. I’m a brand. A certain expert once said that we – brands – have no souls. I don’t know whether we do or not, but I’m here. I, brand. I know my master more than well. In fact, I know him probably best of all. Yes – my master. Each of us brands has its own master. The brands that have lost their masters… sad stories. They end up left aside, waiting. For their masters. Well, no brand can live without its master, remember.