Do you also want to build a brand? Your own brand, God forbid? Then keep on reading. Have you heard about it a lot lately? Does it seem to you that it is cool and necessary to have your own brand? Are you looking for a printed guide to lead you reliably through the perils of this brand swamp and over to the other side? If so, stop reading right now. Or go ahead and keep on reading, but prepare yourself for further questions rather than for answers, even after you have read the books I lovingly recommend to you.