It’s like giving you advice not to think about anything during sex in case you have difficulty relaxing. It’s not possible to think of nothing.
It’s impossible to knowingly not build a brand, that is just nonsense. Not to mention that building a brand should instead mean the development of the brand. And this takes place every single day of its existence. It impossible to stop or even slow down. Just like a person is evolving every day, even though they are not making any conscious decision to do so.