Another man (yes, as you can see there are no women in my selection, ahem) enjoying only one identity. He lives with it, even though in John’s case it’s not too comfortable. He can see things we don’t see. He can see evil, real evil. And he can see real good. He watches them fight and mostly pretends not to be involved. He avoids not only this fight but also people in general. When push comes to shove, though, his nihilistic posture turns into pure heroism. Even at the cost of sacrificing himself. I love Keanu Reeves in this role. Divine. Pardon me. But what does a brand have in common with this? My brand? No way, I just humbly bow here. Mostly to non-profit organizations. Yes, when we say NGO, you may recall the key ones that keep the world going. But what about those thousands of others, often completely unknown? They just silently exist and help where they think it necessary. They are among us, not hiding. But we somehow look through them. We are passive. What would happen to the world if all these Constantines took one day off? A catastrophic question. A catastrophic vision. Please, stay with us.