Brands work like people. If we push it a bit too far, we can say that they live. They are conscious, they try to give some impression and by their looks make people like them as much as possible and enter into transactions with them. Just like people, some brands are rather withdrawn, while others are very open; some are vulgar, while others try to arouse our base instincts. In short, brands are strategies of corporations that help them maximize their profit in current historical, sociological, and psychological contexts. Well, and some of us then love some brand, they think the brand likes them, that it thinks about them, and that it knows what they need.