Most of these superheroes are fundamentally determined by their two faces. Only each in his own way. Quite possibly it’s this identity dichotomy that makes them what they are. And Batman? During the day a rich man who has everything most people long for, including a body servant. And at night? A dark hero.
An unknown hero. A guardian of order who uses his nightlift to compensate for his long-lasting frustrations. He remains unknown and alone. Deliberately. He chose a path of separation from people in order to be able to help them. He has no supernatural powers; his weapons are created by science. No no, Bruce Wayne does it all as a result of his deliberate free choice. How hero-like! And what about your brand? Is it able to do something for others out of its own conviction? Even at the cost of its own sacrifice? And even without boasting about it or letting anybody know? Crazy, I know. But I know a number of superhero brands that are improving the world silently and secretly. Yes, these are the WHAT brands of my ABCD model.